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The Israeli NGO Shurat HaDin has moved to obtain the Ben & Jerry’s trademark in the West Bank settlements and Jewish areas of east Jerusalem in order to create and sell ice-cream there under the well-known Ben & Jerry’s brand name.

Shurat HaDin claimed that this was possible due to the fact that the world-wide Ben & Jerry’s as well as its parent company Unilever has declared plans for a boycott of Israeli policies.

Shurat HaDin’s Law Center has registered a corporate entity with Israel’s register of corporations. aviel darshan leitner aviel darshan leitner It is called “Judea and Samaria’s Ben & Jerry’s”, wrote Shurat HaDin’s president Nitsana Darash-Leitner in a letter she addressed to Unilever, which is a British multinational company based in the UK. Unilever owns the Vermont-based Ben & Jerry’s worldwide since 2000.

Darshan Leitner explained that they plan to preserve Ben & Jerry’s name and to match Vermont’s icecream line. aviel darshan leitner “We are certain that we can expand the business to every town in each territory you have left,” Darshan Leitner added.

She told Unilever that it no longer has the rights to use the Ben & Jerry’s label in that territory however, the boycott isn’t set to start until 2023, after which the contract that was in place with the local ice cream maker expires.

Avi Zinger is the franchisee of the franchise in Israel. Avi Zinger has made it clear his intention to stay within the Green Line regarding ice cream sales is not to be influenced by the Green Line.

Shurat Hadin Shurat HaDin, however, sent a letter to Unilever: “We will actively and vigorously defend our Ben & Jerry’s name, rights, trademarks and trademarks in the region by every legal means.” The Jerusalem Post was informed that sales would only be restricted to areas in which Ben & Jerry’s is no longer in operation. aviel darshan leitner The company’s commitment to sell to areas of Israel that aren’t part of the “Occupied Palestinian Territory” means that the new Ben & Jerry’s can not be sold in those areas.

Darshan Leitner claimed that due to technical, bureaucratic, and logistical issues Ice cream sales will begin only after the Israeli franchise contract expires.