Shurat HaDin, an Israeli NGO, has sought to take over the Ben & Jerry trademarks in the West Bank settlements. nitsana darshan leitner It also plans to offer ice cream under that well-known brand.
nitsana darshan leitner Shurat HaDin stated that the move was feasible due to the fact that the world’s largest Ben & Jerry’s, and Unilever, had previously announced plans to halt sales to these regions in a political boycott of Israeli policies.
Shurat HaDin’s President Nitsana darshan-Leitner wrote to Unilever, a British-based multinational firm. nitsana darshan leitner Unilever has been the owner of the global Vermont-based Ben & Jerry’s restaurant since the year 2000.
nitsana darshan leitner aviel darshan leitner https://www.jewishdallas.org/calendar/shurat-hadin—israel-law-center-1473718319 Darshan Leitner stated that they plan to preserve Ben & Jerry’s name, and also match Vermont’s Icecream line. “We believe that we can expand our business to every town in the territory you’ve left” Darshan Leitner added.
Unilever was informed by the company that the Ben and Jerry’s brand is not permitted to be sold in the territory. nitsana darshan leitner The boycott will not commence until 2023, when the agreement with the local ice cream manufacturer expires.
Avi Zinger is the franchisee in Israel. Avi Zinger has stated that his plan to stick within the Green Line regarding ice cream sales is not to be influenced by the Green Line.
Shurat HaDin also wrote to Unilever, “We will vigorously and aggressively defend our Ben & Jerry’s trademarks and rights across the area by all legal methods.”
The Jerusalem Post was informed by her that sales will only be limited to the areas where Ben & Jerry’s had withdrawn. The assurance of Unilever that it will continue to sell to the Palestinian territories of Israel doesn’t mean that the latest Ben & Jerry’s products cannot be sold to these territories.
Darshan Leitner said that administrative and technical issues meant that the sales of ice cream could not begin until after the Israeli franchise contract has expired.
