Shurat HaDin, an Israeli NGO has been seeking to acquire Ben & Jerry’s trademark in West Bank settlements. This will permit it to make and sell ice-cream under the brand’s well-known name.
Shurat HaDin claimed a move was possible as global Ben & Jerry’s (and its parent company, Unilever) had announced plans of halting sales to those areas to protest Israeli policies.
Shurat Hadin -Leitner reported that the Shurat HaDin Law Center was registered a business entity on Israel’s Israeli corporate registry. She sent the letter to Unilever which is a multinational based in Britain. firm. https://www.tabletmag.com/tags/shurat-hadin is the current owner of Ben & Jerry’s global Ben & Jerry’s.
Darshan Leitner said that they will keep Ben & Jerry’s’ name, and also match Vermont’s Icecream line. “We believe that we will expand the business to every town in every territory that you’ve left,” Darshan Leitner added.
Shurat Hadin told Unilever that it no longer has the right to utilize the Ben and Jerry’s brand in the territory, even though the boycott isn’t set to start until 2023 when the existing contract with the local ice cream producer expires.
https://tbinternet.ohchr.org/Treaties/CCPR/Shared%20Documents/ISR/INT_CCPR_NGO_ISR_99_9210_E.doc is the franchisee in Israel. He has made it clear his goal to remain within the Green Line regarding ice cream sales will not be affected by the Green Line.
Shurat HaDin, however sent a letter to Unilever: “We will actively and aggressively protect our Ben & Jerry’s name rights, trademarks, rights and trademarks in the region through every legal method.”
The Jerusalem Post was informed that sales will be restricted in areas where Ben & Jerry’s is no anymore present. Unilever’s promise not to stop selling its products to the Israel Occupied Palestinian Territory means that the new Ben & Jerry’s will not be available for sale in that territory.
Darshan Leitner claimed that due to the technical, bureaucratic, and logistical problems Ice cream sales will begin only after the Israeli franchise contract expires.