nitsana darshan leitner , an Israeli NGO, has tried to seize the Ben & Jerry trademarks within the West Bank settlements. It also wants to sell ice cream under that well-known brand.
Shurat haDin explained that this move was made possible because Ben & Jerry’s global and parent company, Unilever, had planned to stop sales to those regions in response to the political boycott of Israeli policies.
“The Shurat HaDin Law Center has registered a commercial company with the Israeli registry of corporations dubbed “Judea and Samaria’s Ben & Jerry’s,” said Shurat HaDin’s President Nitsana Darshan-Leitner in an email she sent to the British based global company Unilever, which has owned the Vermont based global Ben & Jerry’s since 2000.
Darshan Leitner said that the Ben & Jerry’s name would be used to refer to Vermont’s Ice Cream line and also to introduce new flavors. She said that “we believe that the” company will expand to the communities in the territory that was abandoned.
Unilever was told that it has lost the rights to the Ben & Jerrys label in this territory. But, the boycott won’t start until 2023 since the contract currently in place with the local icecream producer is due to expire.
aviel darshan leitner , the owner of the Israel franchise has made it very clear that he will not leave the Green Line when selling icecream.
https://www.wikiwand.com/en/Shurat_HaDin wrote to Unilever, “We will vigorously and vigorously defend our Ben & Jerry’s trademarks and rights throughout the region using every legal method.”
nitsana darshan leitner informed The Jerusalem Post that sales would be limited to only the areas that Ben & Jerry’s has withdrawn from. The promise of Unilever to sell new Ben & Jerry’s to Israel’s areas that aren’t part of the “Occupied Palestinian Territory”, which means they won’t be sold there.
Darshan Leitner also stated that Darshan Leitner also stated that Israeli franchise contracts are no longer valid and that ice-cream sales would be possible once they expire.